Are you a tradesperson looking to proudly display your business on the side of your van? Or are you looking to add decals for an entire van fleet? Read on to discover why van decals will be your greatest marketing tool.

Van wrapping is the process of applying a custom vinyl graphic or decal to a vehicle's exterior to promote your business with the additional benefit of protecting the paint. Applying bold imagery to your vehicle is a great way to expand your brand’s reach and stand out from the crowd. In this blog, we'll guide you through best practices for marketing your business via your van's wrapping.

Van wrapping serves as a moving billboard, increasing your brand's visibility as your vehicle travels from job to job. Unlike some advertising methods, van wraps rarely interrupt or annoy potential customers but rather catch their attention naturally. You can target specific geographic areas by strategically driving the wrapped van to relevant locations (e.g. trade shows). As vehicle wraps last for years, you'll receive ongoing exposure for your brand at a fraction of the price compared to other forms of advertising.

Van wraps are a versatile and powerful tool that goes beyond just contact information and brand promotion. They can also serve as an effective means to showcase the certification standards your work adheres to, such as NAPIT or GAS certifications, communicating your commitment to quality and professionalism.

Custom van decals are also easy to remove, allowing you to update your branding or advertising messages. A professional vehicle wrap, using quality materials and installed in a specialist wrapping centre, will last between three and five years, providing long-term advertising value. Although replaceable, you’ll still have to be careful when drafting out your logo, messaging and contact information so that they don’t become outdated.

What Contact Information Should You Add?

When deciding what contact information to include on your van wraps, it's important to strike a balance between providing enough information for potential customers to reach you and ensuring the design remains visually appealing. Here's what contact information you may consider including:

• Business Name: This should be prominently displayed, making it easy for people to identify your company.
• Phone Number: An essential for customers to reach you. Use a dedicated business line if possible.
• Website: Direct potential customers to your online store or landing page.
• Email Address: A must-have detail for potential customer contact.
• Physical Address: This will be important for larger businesses looking to apply decals to a whole fleet.
• Social Media: Display your handles if your business is active on platforms like Facebook, Twitter, or Instagram.
• QR Code: Allow people to quickly scan and click their way to discover more information about you!

Remember to keep your text concise and easy to read. Plus, make sure that the contact information complements the overall design of the van wrap. 

Compared to traditional advertising methods, van wrapping provides a more cost-effective way to promote your brand to a wider audience. The cost of van wrapping in the UK can vary widely depending on the size of your vehicle, the complexity of the design, the quality of the materials used, and the expertise of the installation. On average, a basic van wrap may start at around £500 to £1,000, while more complex and high-quality wraps can range from £1,000 to £3,000 or more. We would recommend getting a few quotes and discussing your specific requirements for an accurate estimate.

Despite the initial cost savings associated with cheaper van wrapping options, it's important to recognise that opting for subpar quality or attempting a do-it-yourself approach can lead to problems such as premature fading, and peeling, ultimately compromising the long-term advertising effectiveness and hindering your business reputation.

Summary

Van wraps are a fantastic marketing solution that help with advertising and branding opportunities for your business. In a world where competition is fierce, making a strong brand statement is essential for your business's success. Van wraps also offer protection for the vehicle's paint, and the ability to change the vehicle's appearance without permanent alterations. If you’re looking to level up and promote your growing business while on the move, making a lasting impression on potential customers, then van wrapping is for you.